A Brief Review of the ITV Ventures™ Opportunity

I thought this might be a good time to do a quick summary of the ITV Ventures™ opportunity and what makes it so attractive to home business entrepreneurs.

You’ve probably seen some of ITV’s televised infomercials for products like FlexProtex®, Almighty Cleanse™, SeaVegg™, etc. Produced by ITV Direct™, one of America’s leading broadcasters of infomercials for nutritional and health related products, these infomercials are viewed by tens of thousands of people daily, across America.

Last summer the President of ITV Direct™, Donald Barrett, quietly began spreading the word about his new project – called ITV Ventures™ – which he created to join together 3 very powerful marketing mechanisms – ITV Directs’ infomercials, internet marketing and network marketing.

In brief, here is how it will work:

• ITV Direct broadcasts product infomercials nationally.
• Viewers call ITV Ventures™ to purchase the advertised product or to ask for more information.
• The contact information about those asking for more information (“Leads”) are made available at a small cost to the independent business owners (“IBOs”) who have joined with ITV Ventures™.
• The IBO then calls the customer and makes the sale. The IBO earns the difference between the retail price to the customer and the wholesale price – the markup is often 100%.

There is no inventory for the IBO to pay for and stock, no monies to collect from customers and no shipping. ITV Ventures™ does all that for the IBO.

So the IBO has a continual stream of hot leads from potential customers. And each new customer is his for life, to resell to or to sell other new products to. ITV Ventures™ estimates there should be another 100 products added to its catalog within the next 12 months or so.

And because the IBO receives hot leads from very interested prospects, the IBO does not have to annoy his family and friends to buy his products. The IBO is calling people who have seen the infomercial, called in about the product and are waiting to hear from the IBO.

In addition, within the next couple of months, ITV Ventures™ plans on implementing a hot transfer system, so that the calls from interested viewers are relayed directly to the home telephones of its IBOs to answer, in real time. Talk about HOT leads.

Also, they will be broadcasting an infomercial promoting the IBO income opportunity itself, so if you are an IBO you can get hold of those hot leads, too. Besides getting them placed into your downline, you’ll be paid a bonus of $150 for every new IBO you sponsor and who has paid the $499 initial payment.

I’ll do another article shortly about some of the other highlights of the ITV Ventures™ opportunity.